• Harus Up To Date Algoritma Google, Ini 3 Pembaharuan Rules SEO Yang Harus Kamu Tahu!

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    Dari waktu ke waktu Google selalu memperbarui algoritmanya demi menjaga visi utama Google untuk memberikan kepuasan kepada pengguna atas informasi yang dicarinya. Termasuk dalam hal kredibilitas dan validitas informasi yang disediakan. Pada mulanya pembaruan ini terjadi dalam hitungan bulan, namun kini Google menyatakan bahwa mereka telah mengupdatenya dalam skala mingguan bahkan harian. Untuk itu bagi para pegiat website serta pakar SEO, mengikuti perkembangan rules Google adalah keharusan yang tidak boleh tertinggal. Sebab jika bertahan dengan teknik-teknik yang ada dan teknik lama bukan tidak mungkin website dengan reputasi yang baik pun bisa hancur juga. Dan pada akhirnya teknik-teknik SEO yang selama ini digunakan dengan cara memanipulasi perlahan tidak akan berlaku lagi. Misalnya seperti menggunakan pengulangan kata kunci di artikel untuk meraih peringkat. 

    3 Rules Terbaru Google Yang Harus Dipahami Pegiat SEO

    Untuk tetap stabil bergelut dalam bidang ini, mau tidak mau para pegiat website maupun SEO harus mempelajari pula rules Google. Yang baru-baru ini sering disinggung-singgung adalah tentang tiga rules dengan akronim YMYL, EAT dan BERT. Google sudah membahasnya secara mendetil dalam Google's Quality Raters Guidelines. 

    Untuk membantu kamu memahami tiga rules baru Google, berikut telah kami rangkumkan seputar informasi YMYL, EAT dan BERT. Yuk simak ulasannya berikut ini!

    1. Your Money Or Your Life (YMYL)

    Melalui rules Your Money Or Your Life Google benar-benar memperhatikan bagaimana dampak layanannya terhadap para pengguna. Dengan adanya rules ini Google mengutamakan halaman atau topik yang memiliki potensi meningkatkan kebahagiaan, masa depan, stabilitas finansial, keamanan serta kesehatan para penggunanya. Semakin tinggi rating kualitas halaman YMYL, artinya halaman tersebut memiliki potensi untuk mendapatkan peringkat di SERP. Demikian sebaliknya.

    Google menerapkan aturan yang ketat bagi situs yang termasuk ke dalam Your Money Or Your Life. Sebab Google menganggap halaman dengan kualitas rating yang rendah akan berpotensi memberikan dampak negatif bagi kebahagiaan, stabilitas finansial, keamanan serta kesehatan penggunanya.

    Kemudian bagaimana cara Google menentukan suatu situs termasuk ke dalam YMYL dengan rating yang tinggi? Apa standar yang dipakai Google dalam hal ini?

    Simak jawabannya di poin selanjutnya!

     

    2. Expertise, Authoritativeness And Trustworthiness (EAT)

    Salah satu cara yang bisa dijadikan standar Google dalam menentukan rating Your Money Or Your Life adalah EAT. Dalam bahasa Indonesia EAT bisa diartikan sebagai keahlian, otoritas dan kepercayaan. Tiga elemen ini harus dipenuhi untuk masuk ke dalam SERP. 

    Expertise mengacu kepada keahlian, kerterampilan dan profesionalitas seseorang dibalik sebuah konten. Misalnya konten dengan niche kesehatan yang ditulis oleh orang-orang secara general dengan menggunakan struktur yang baik serta penggunaan On Page SEO tidak lebih unggul dibandingkan dengan konten dengan niche kesehatan yang ditulis oleh seorang dokter meski pun On Page SEOnya tidak terlalu diperhatikan. 

    Authoritativeness melihat seberapa sering sebuah brand mendapatkan mention dari akun sosial media, situs lain atau pun forum. Website dengan minim brand mention memiliki peluang yang kecil untuk masuk ke dalam SERP.

    Trustworthiness jelas membicarakan tentang kepercayaan terhadap sebuah website atau pun konten yang diunggah. Sebagai contoh sebuah online marketer yang mendapatkan banyak review negatif serta situs yang menawarkan payment via credit card namun tidak menggunakan SSL bisa dikatakan memiliki tingkat trustworthiness yang rendah.

     

    3. Bidirectional Encoder Representation From Transformers (BERT)

    Jika kamu pernah memasukkan keyword yang panjang kemudian muncul hasil pencarian yang tidak sesuai, maka tidak lagi dengan adanya BERT. BERT merupakan algoritma yang ditujukan untuk pencarian keyword dengan NLP atau Natural Language Processing. Artinya dalam mengartikan keyword yang panjang Google tidak melakukannya perkata. Melainkan melihat keterkaitan kata dalam sebuah kalimat. Dengan adanya algoritma BERT pencarian dengan kata kunci yang panjang menggunakan bahasa sehari-hari akan mendapatkan hasil pencarian yang lebih relevan. Tentunya algortima BERT ditujukan untuk tipe long tail keyword. Dengan begitu untuk short tail keyword algoritma BERT tidak terlalu berpengaruh secara signifikan.

    Demikian lah hasil rangkuman yang tim jasa seo di jayaseo.com berhasil rangkum . Semoga dengan adanya algoritme dapat memudahkan kalian semua .


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